Pure Attraction

A one-two punch - INCREDIBLE ATTRACTION in both the early and late hunting season.

Pure Attraction
$64.98
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A one-two punch - INCREDIBLE ATTRACTION in both the early and late hunting season.

Customers requested a product that would provide abundant, nutritious forage for fall and winter that grows rapidly and is extremely attractive to deer in both the early and late hunting seasons. That’s why we created Whitetail Institute Imperial Pure Attraction. Pure Attraction’s early-season attraction and nutrition come from Whitetail Oats. Whitetail Institute forage brassicas provide abundant forage during the coldest months of the winter. You’ll be amazed at how quickly and hard the deer will hit it.

  • Includes Whitetail Oats, a high-sugar, cold-tolerant oat that’s only available in Whitetail Institute products
  • Includes Whitetail Institute's highly attractive "lettuce-type" brassicas
  • Establishes and grows quickly
  • EXTREMELY drought and cold tolerant
  • Early and late season attraction and tonnage

Whitetail Institute Imperial Pure Attraction establishes quickly and gives the one-two punch of early and late season deer attraction.

Click Here for Planting Instructions
Planting Dates

Reviews (91) Hide Reviews Show Reviews

  • 4
    Pure Attraction

    Posted by Marty on 11th Nov 2025

    My cameras show the deer using the Pure Attraction food plot pretty heavily. A lot of pics of both does and bucks of all ages. Unfortunately almost always at night, but that is by no means the fault of the product. They seem to love it.

  • 5
    Pure Attraction

    Posted by Shane J. on 11th Nov 2025

    Does not grow very tall because the deer eat it as soon as it comes up. Great product!

  • 4
    Pure attraction

    Posted by Chris H. on 11th Nov 2025

    Having hard time getting growth. Probably my fault did soil test through y’all and got advice from yall and I tried to follow the guidelines. No rain and birds didn’t help

  • 5
    Best seed ever!

    Posted by Adam M. on 10th Nov 2025

    I plant this in late August in Kentucky. It provides an excellent crop for deer to browse in all season.

  • 5
    Pure attraction

    Posted by Billy on 20th Nov 2024

    Field looks great even after going through drought

  • 5
    Attraction

    Posted by Jeffrey J. on 23rd Jan 2024

    I’ve planted pure attraction for a few years. My 3 acre plot is host to many deer. Will be planting it this season.

  • 5
    Outstanding

    Posted by Shane on 30th Nov 2023

    Brings them in from bow season to gun season. My go to product.

  • 5
    Great product

    Posted by Shane on 26th Nov 2023

    Brings them in from bow season through gun season.

  • 5
    Pure Attraction

    Posted by David D. on 22nd Nov 2023

    The deer love this product. I planted a 1/3 acre plot in the woods in west Tennessee in October and couldn’t be more pleased. The deer love it so much that the plants can hardly grow. Even though we have a tremendous acorn crop this year the deer still come to feast in the pure attraction plot. It’s great.

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