Ensure Your Deer Thrive During Cold Weather
By William Cousins
When temperatures drop and food sources become scarce, deer face one of their toughest challenges of the year: maintaining body weight and overall health through fall and winter. That’s where Whitetail Institute’s 30-06 Thrive nutritional supplement comes in — a scientifically formulated blend designed to provide vital nutrition and irresistible attraction during the coldest months.
The 30-06 Lineup
Many Whitetail Institute customers already know the benefits of the Imperial Whitetail 30-06 Mineral/Vitamin Supplement, 30-06 Plus Protein Mineral/Vitamin Supplement, and the 30-06 Mineral Supplement Block. These products are tailored for spring and summer, supporting antler growth, doe health during pregnancy, milk production for fawns, and overall herd vitality.
Now, 30-06 Thrive completes the cycle by focusing on the unique nutritional needs of deer in fall and winter. It helps deer maintain body weight, muscle mass, and stamina when natural forage is limited.
Important Note: Thrive is so attractive to deer that some states classify it as bait. Always check your local game laws before using or hunting over a 30-06 Thrive site.
What Makes Thrive Different?
30-06 Thrive is packed with a precise balance of:
- Energy & Protein – to sustain stamina and muscle mass during harsh weather
- Minerals & Vitamins – to replenish critical nutrients deer lose in winter
- Antioxidants – to support digestive health and aid in muscle/tissue recovery
- Devour Flavor Enhancer – Whitetail Institute’s exclusive scent and flavor technology that makes Thrive irresistible to deer
By keeping bucks in better condition through the cold months, you shorten their recovery time in spring. That means more nutrients can be directed toward antler growth once green-up begins.
When & How to Use Thrive
- Timing: Begin offering Thrive once bucks have hardened their antlers and cooler weather sets in. Continue through winter until it’s time to transition back to spring supplements.
- Application: Thrive works in ground sites, trough feeders, and gravity feeders.
- Mixing with Corn: Blend 10–20 pounds of Thrive with 100 pounds of corn for added attraction and nutrition.

